How to boost conversions on landing pages with Social Login

Landing pages are the first place where users arrive after being directed from some ad campaign or email campaign or social media post. Once the user arrives on landing page, you have a few minutes to convince them to convert. A landing page is the best opportunity to turn a user into prospective...

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Best practices to create genuine customer identities with Social Login

Poor customer data is the surefire way to deplete business resources as well as time. Data experts are well aware of the fact that poor data damages efficiency of business and as per research, it can even cost businesses 20-30% loss in revenue. Many blog posts have been written in the past about...

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How Social Login is the key to personalization?

How many times it happened to you that when you arrived on a website and it asked you to create new account in order to access certain functionality? Did that seem annoying to you? Research says asking users to register is quite annoying.  But on the other side, users love it when they receive...

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How leading brands are boosting Sign-up rates with Social Login?

With the increasing growth of social login feature, the value of converting anonymous visitors into registered users is obvious for brands. The benefits of capturing customer identity are known to all- getting first party reliable user data which can be extremely beneficial to drive conversions by...

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Why businesses should embrace social login?

Poor sign-up rates, abandoned shopping carts or false user data, which of these problems your business is suffering from? I guess most of these. Now let’s talk from user point of view. How many usernames and passwords do they have? When they land to a new website and are forced to create one more...

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