Poor sign-up rates, abandoned shopping carts or false user data, which of these problems your business is suffering from? I guess most of these. Now let’s talk from user point of view. How many usernames and passwords do they have? When they land to a new website and are forced to create one more password. 75% users leave the website and never return back. Can you afford to miss them? Again, do you always fill registration forms with genuine information, to be honest, I don’t. Study shows 88% users admit to submit incorrect information in registration forms. Poor data leads to poor marketing decisions. This really put a big question mark on the efficiency of traditional registration process. So the question arises what is the solution? The answer is SOCIAL LOGIN!
Social Login allows users to sign in using their already existing accounts on popular social media networks such as Facebook, Twitter, Google+, Linkedin, etc. By offering social login to your audience, you will be able to provide a smooth hassle-free experience. Social Login, also known as Social Sign In provides incremental benefits to businesses including access to reliable profile data, improved sign-up rates, better user engagement and much more. Not convinced yet?
Here are some reasons why your business should embrace social login :
1. Improved sign-up rates:
The easier sign-up process, the more users going to do it. Users find registration process quite irritating and decide to leave such a website for better competitors. But while using Social login you can bring back this traffic that you were potentially losing resulting in better acquisition and conversions.
2. Reliable user profile data:
A data is of no use to a business if it is not correct. Incorrect data also lead to poor marketing decisions. With Social Login, you will get more reliable user data from their social media profiles, access to pre-verified email addresses, location, interests, age etc help you to build up and direct your marketing strategies in the best direction. With this wealth of precious reliable user data you can truly understand your customers in a better way thereby offering more personalized user experience.
3. Lesser abandoned carts:
Shopping cart abandonment is one of the major issue faced by eCommerce sites. Social login helps in eliminating this issue to a certain level. With social login, you can eliminate the barrier in your checkout process thereby providing users a simpler way to complete their purchase. As per research by Forrester, businesses who implemented social login experienced the reduction in shopping cart abandonment rate by 11%. So what are you waiting for, go ahead and it a try!
4. More returned customers:
Businesses spend lot’s of time and new techniques to re-engage their visitors in order to encourage them to come back to website. But the biggest hurdle is forgotten login details. Yes, there is reset password option but who has got the time for that? User would prefer to go back to some other site which is providing a simpler way of purchasing the same thing? This drastically reduces customer lifetime value for your business.
But when you offer them social login, they can come back to your website whenever they want by signing in with their social media credentials, wouldn’t it be great? Offering social login will encourage them to return to your website thereby boosting ROI.
5. Reduced spam:
Last but definitely not the least, Social Login solves the problem of spam sign-ups to high extent and makes user registration a breeze. Social login saves businesses from the headache of garbage data and prevents spam before they harm your business. After All chances are very less that somebody is going to create a whole fake social media account just to sign-up on your website. So it’s time to say Goodbye to spam registration by implementing social login on your website.
In summary, most of the businesses with long term goals have started implementing Social Login on their websites and are witnessing benefits. So friends, it’s high time to offer your audience a pleasant personalize experience by integrating social login on your website.