Landing pages are the first place where users arrive after being directed from some ad campaign or email campaign or social media post. Once the user arrives on landing page, you have a few minutes to convince them to convert. A landing page is the best opportunity to turn a user into prospective customer thereby generating revenue.
Marketers spend lot of time creating an awesome landing page by adding informative content, contests, visuals, testimonials, etc so that they can immediately convince users to convert when they arrive on the website. But many a times it is all a lost chance because most of the traffic that arrive on website doesn’t bother filling out the lead generation form.
This creates a big question in front of marketers i.e. how to convince visitors to convert into leads. But before that let’s find out here why landing pages face the issue of low conversions.
Why landing pages face low conversion?
There are two prime reasons why most of the landing pages face poor conversions :
- Users don’t bother to fill complicated lead generation form
- Non-serious users end up filling incorrect information
Both of these situation can spoil your marketing efforts and lead to poor landing page conversions. To solve this issue marketers need to find a way that can make users provide their genuine information without making them annoyed and social login works perfectly here. To know how read on.
How social login solves the problem?
Social login also known as Social Network Login, provides users the ability to connect one of their social media accounts to download resources, attend a webinar or fill a lead generation form. All that marketers need to do is to put social login buttons such as Login with Facebook, Login with Twitter, Login with Google+, etc on the landing pages. Social login makes it easier for visitors to get the access to your content without any barrier and you will receive reliable first party user data of your visitors.
How does Social Login work?
With social login, when the user arrives on the landing page of your website, instead of a web form, the visitor is asked to connect one of his/her social media accounts in order to get access to desired functionality. When the user connect social media account, businesses get reliable user profile data including name, address, interests, likes, dislikes and much more. Using this data, more effective marketing strategies can be prepared.
How to implement Social Login?
Implementing Social login using Public API is a big headache as you need to stay updated with every major and minor change in APIs from different social media networks. But if you opt for unified social login providers like LoginRadius, all that you need to do is to put a simple code on your landing pages and you are done! Afterall you don’t want just a good looking landing page, you want a good looking landing page that converts.
How social login enhances landing pages?
The benefits of implementing social login on the website can be summarized in the following four points :
- Social login saves users time as all that it takes is one click and the users are able to access your web content.
- Businesses get permission based reliable first party user profile data which can boost marketing efforts.
- With social login, businesses can filter out non serious users from their target audience.
- For those who don’t want to connect their social media accounts, traditional web form can also be provided along with social login.
Social login makes the landing pages more social and is an efficient means of boosting conversions on landing pages. So if you are suffering from the poor landing page conversions, you should give social login a try!
There's no shame in basing your landing page on a style you've seen somewhere else. If you're drawing inspiration from a company that's significantly larger than yours, its marketing department almost certainly has invested time and money to develop and test the strategies you see. Is your website user-friendly toboost conversions?
ReplyDelete